Key insights
- Gradient headline full of adjectives ("Supercharge your workflow with AI") is the first tell: a generated hero sells adjectives because it has no product to name. Switch to plain text that says what it does and for whom, like "Close the month in one afternoon" over "Bookkeeping for small teams, without the spreadsheet."
- The purple blob behind everything is a gradient smear added because the page needs energy from somewhere. Use a neutral background and put the only color on the product screenshot and one primary button: one accent, zero blobs.
- Two equal buttons ("Get started" and "Learn more", same size, side by side) split the click. Keep one primary button and turn the second into a text link with an arrow, moving the visual weight from 50/50 to roughly 90/10.
- Fake social proof ("Trusted by 10,000+ users" above five grey logos) is a number nobody can check next to logos nobody recognizes. Replace it with one quote: a name, a role, and a result with a unit, such as closing the month in three hours instead of a week.
- Three feature cards with an icon in a circle and one word each (Fast, Secure, Easy) appear on every generated page. Replace the row with one product screenshot and three annotations pointing at real UI elements.
- Every fix follows the same rule: the generated hero decorates because it has nothing concrete to show. Swap each decoration for the product itself and the AI look disappears.
Do / Don't
- Do: Name the outcome in the headline and the audience in the subtitle.
- Do: Give the product screenshot and the primary button the only accent color on the page.
- Do: Quote one customer with a role and a measurable result.
- Don't: Fill the headline with adjectives like supercharge, seamless, or powerful.
- Don't: Place two identical buttons side by side.
- Don't: Ship the icon-in-a-circle feature row with one-word labels.
